It doesn’t matter how attached you get to a brand or a logo, eventually there comes a time when it’s right to make some changes.

With the first six months under the belts of the FIG Management Team, that time is now.

Goodbye to the book

Fethiye International Group started in 2004 and one of the first activities was a weekly book swap, which was reflected in the logo.

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

With much discussion and a tinge of sadness, the decision was made to say goodbye to the book.

Today’s FIG is an active part of the community with a variety of activities to raise money for local children and this needs to the reflected in the marketing materials.

We would like to say a huge thank you to Leyla Temiz from Ottostop Design and The Aware.Co for designing our wonderful new brand.

Hello to a fresh, new look

We now have a style guide which is used to create a consistent look across all media used to promote FIG.  It includes fonts, colors, images and illustrations.

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

The style guide will be used for all design work relating to FIG.

Have a look and see what you think.

New logo

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

Our strap line

A strap line summarises what a business or charity stands for in just a few words. Ours is:

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

Posters

Posters will be designed using the style guide incorporating key differences to illustrate different seasons or events. You may have already seen the first poster for the Spring Fayre.

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

Leaflet

The leaflets have been completely redesigned and are now available. Thank you to Aslı Toprak for the Turkish translation.

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

Social media

You will see two styles of Facebook cover photo. One is a generic cover photo which will be used when there are no events coming up.

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

The second will be an event specific cover photo that will be used to advertise the next event coming up.

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

There is also a new profile photo for social media.

Charity News & Events – week ending 09 March 2019 - a fresh new brand for FIG

There are still a few bits around with the old brand but they are being replaced over the next few weeks.

FIG Website

The FIG website is currently being updated in line with the re-brand.

We hope you like our fresh, new look. Please tell us what you think…

For more information about FIG, please visit then on Facebook:

www.facebook.com/figfethiye

 

 

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