In a move that will put pressure on its rivals to follow its lead, Monarch has eliminated debit card fees and has introduced a fixed fee for all credit card bookings.

Monarch, the scheduled airline, announced in June of this year a commitment to transparent and simple pricing.

Customers electing to pay using a debit card now incur no card charge fees, whilst customers electing to pay using a credit card will be charged a €12 fee, regardless of the value of the transaction or the number of people travelling, providing an upfront, transparent and simple to understand charging policy.

In addition to a commitment to transparent and simple pricing, Monarch has also introduced a “Build your own class” concept of flying.

Customers who are looking for the cheapest possible flight will be able to fly on Monarch, with an allocated seat, for a fare that is competitive against the no-frills carriers. Add-ons, such as hot meals, seats with extra leg room and extra baggage allowance, are offered at the point of booking for additional small sums.

The concept enables Monarch’s customers to choose the services they want, without being obliged to pay for anything they don’t want.

Monarch Airlines flies from a number of UK airports to the Turkish resorts of Dalaman, Bodrum and Antalya.