The Turkish Statistical Institution (Turk Stat) has unveiled its latest report showing Turkish tourism revenue in 2017 rebounded by 18.9% year-on-year.

Turkish Tourism Revenue in 2017 Rebounded By 18.9%

Reaching its peak in 2014 with a record-breaking 34 billion USD, it dropped drastically in the following two years after a series of terrorist attacks and a failed coup rocked the tourism industry in Turkey.

Following intense security campaigns as well as branded media advertising, tourism started to recover in 2017 and revenue for the total year was 26.3 billion USD. 21.5 billion of it is credited to independent travel while package tours made up the result by contributing 4.8 billion USD.

Foreign visitors spent the most amount of money on food, drink, and transport, closely followed by overnight accommodation of which they prefer hotels and motels despite the increase in popularity of self-catering facilities.

While in Turkey, they also spent roughly 3 billion on attire and 1 billion on souvenirs, not including 100 million on Turkish carpets and rugs that are highly recommended as must buys while visiting the country.

Q4 2017 Turkish Tourism Revenue

Fourth quarter figures which include November and December 2017 that are traditionally out of the primary tourism season showed an increase in revenue of 27% to reach 6.1 billion USD. Foreign visitors accounted for 77% of this income.

Of the 6.1 billion USD revenue for the fourth quarter, 5.6 billion resulted from independent travel while 1.5 billion was the result of visitors signing up for package tours of Turkey. Turkish citizens living abroad also spent an average of 978 USD while foreign tourists spent an average of 687 USD.

“This news is in line with expectations for 2018 that the Turkish tourism industry can bounce back to 2014 figures and achieve its 2023 goals to be one of the top visited destinations in the world. The flight market between the UK and Turkey is set to play a major part in this comeback after many UK airlines drastically increased their seat capacity.”

Julian Walker, MD, Spot Blue

Hotel Occupancy Also Increased

The good news doesn’t stop there though because TUROB, the hotel association of Turkey, is showing an 18% increase year-on-year in hotel occupancy rates. Taking its stats from STR Global, Turkey showed the highest growth among European countries by reaching 60.2%.

TUROB are cautious before celebrating success though and point out that the ADR (average daily room rate) fell by an average of 12%, therefore profits are not what they could be. Insisting that any price increase should not scare away potential tourists, the association will be discussing the issue in the months to come.

This article is published with the kind permission of Spot Blue

4 COMMENTS

  1. This is fantastic to read and we have been going to turkey since 2000 however the cost of flights from the UK this year will make lots of people think twice they are so so expensive we are even debating whether or not and we have an apartment in Fethyie

    • Hi Polly

      I have been contacted a number of times about the prices of flights this year and plan to contact the airlines for their comments.

      Kind regards

      Lyn

  2. Flights are expensive that’s just the way it is now you have to be lucky to get a good deal and it’s not just coming to turkey,my husband and I live in hisaronu and we hear all the time about flights and costly price, i think again holiday resorts will suffer, also lots of people staying at home, and holidaying in UK, despite the weather,plus people here are selling up and going back to UK or moving to Bulgaria,cheaper place.

    • Hello Debbie

      Yes flights are more expensive than they were. I am currently looking for return flights to the UK in May and am finding that there are cheaper flights if you have a good look and maybe book two one way flights rather than a return. Not so convenient I know, but worth the effort if you really want to visit.

      Kind regards

      Lyn

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